Making Press Releases

Posted June 28th, 2007 by

I spent last night writing a press release for ISM-Community Top Ten.  Press of the world, be warned, you will be hearing from me soon.

Anyway, lessons learned from writing a press release:

  • Geeks hate hyperbole
  • Security geeks hate hyperbole even more
  • There is a big need for marketing people to learn how to talk “security dweeb” and there is a need for security managers to learn how to talk to “marketing dweebs”
  • Have a stock supply of quotes from people associated with the project to put wherever you see fit–collecting them at the last minute is hard to do
  • Don’t ever volunteer again =)

Seriously, though, it’s good skills to learn, even if you think you’ll never need them again.

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Posted in ISM-Community, Odds-n-Sods | 2 Comments »

2 Responses

  1.  Saso Says:


    Next you’ll talk about the need to “zag”, differentiate yourself from other similar ISMS communities and efforts, about changing from logo to avatar, managing user experience, getting to know your customers, etc.

    So which part of marketing do you plan to master first?

    I reckon channel side is done, since there is only going to be one channel – the Internet.

    Then there is branding: is the globe look overdone?

    Advertising: How to reach prospective victi^H^H^H^H^Hvolunteers and customers without over-saturating the advertising channels and look try-hards?

    PR: We know what we want to do, we know how to do it, but to whom, and how, do we communicate this? The community at large needs to know why ISM-Community is different.

    Sales: What’s that? 🙂

  2.  rybolov Says:

    Dude, you’re scaring me.

    I got some leadership training in Business Development (?BizDev?) last month and it was funny because all the techies were huddling together in the back looking like scared bunnies that can’t leave the hutch. =)

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