Being a PR Wonk is Hard

Posted July 3rd, 2007 by

So I’ve gotten ISM-Community a wee little bit of press over the past week.

Dark Reading

IT Backbones Security

About the best advice I’ve gotten on PR stuff was from Paul Graham’s essay The Submarine:

A good flatterer doesn’t lie, but tells his victim selective truths (what a nice color your eyes are). Good PR firms use the same strategy: they give reporters stories that are true, but whose truth favors their clients.”

In other words, I wrote our press release so that it was easy to cut and paste the sections that a reporter would want.  Instead of giving them a list of facts, I gave them a modular story with some good quotes that could be cut off whenever they wanted.

Anyway, you’re hearing about me being a PR wonk because that’s about all I have time for right now.  I can’t talk work-related stuff because for the next couple of weeks it’s all stuff that nobody needs to know about–covert missions and whatnot.  =)

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Posted in ISM-Community, Odds-n-Sods | 3 Comments »

3 Responses

  1.  Darren Couch Says:

    Well, then I shall pass on some advice my boss recently gave me:
    “When you call in sick, its probably not a good idea to ask in the same breath where the good smallie hole is on the Umpqua” 🙂

  2.  Saso Says:

    And you’ve done a great job with the press release – telling the world there is an interesting new product out in the stale ISMS waters filled with me-too’s.

    Now you just need to ramp up the advertising bit. 😉

  3.  rybolov Says:

    Hey, I found out that I was responsible for press on Tuesday by inferring it from a Curphey email that went along the lines of “I’ll talk to Mike about writing an announcement”.

    Not bad for throwing together a press campaign in 4 days in my “copious amounts of free time”. I know have an unofficial guide to ISM announcements and a templated press release to give to people along with instructions on where to post all the goodies.

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